Turning the page on benefits brokerage.

Caring. Creative. Bold. Genuine expertise.

Midwest Benefits Group starts new chapter as TBC Benefits Group

After 21 years of helping clients with their group health benefits, Midwest Benefits Group evolves to TBC Benefits Group.

The TBC Benefits Group story is built on a foundation of creativity, innovation, expertise and caring. Our journey began at Midwest Benefits Group with decades of experience in group health insurance underwriting, pricing, and benefits sales. Our foundation in understanding “what should be” rather than "the way we've always done it" has shaped our mission.

We understand the important role that your employee benefits offerings play in attracting and retaining top talent, and the impact to your bottom line. We're here to understand your needs, help you find the best solutions, educate your employees and support you throughout the year so that you can focus on your business.

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Our Story

Founded in 2003 as Midwest Benefits Group, TBC Benefits Group builds on founder, Barry Cohen’s decades of expertise in group health insurance from field underwriting health plans, benefits sales, and sales management on the carrier side to 21+ years helping clients get the best possible plans at the lowest possible cost on the brokerage side.

With his own successful career track record and history, Barry's son Trevor joined TBC Benefits Group to collaborate, create, and continue redefining the entire employee benefits client/broker experience. 

From MBG to TBC -- the story continues.

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How We Help

Discover how TBC Benefits Group can transform your employee benefits strategy. From surveys and consulting to tailored plan design and brokerage, we provide the expertise you need. Enhance your team’s well-being with our wellness program facilitation or keep them informed with interactive lunch-and-learns. Let us help you build smarter, healthier benefits programs—designed for success.

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What We Offer

We work with all of the major carriers and can customize a long-term strategy for your business.

The goal of a thoughtful employee benefits package is to attract and retain talent while supporting the wellbeing and financial security of the employees and the company.

Our number one job is to act as an intermediary between the insurance companies and your organization to help secure the best package options that meets the needs of your company and your employees. 


Turn the page on employee benefits with TBC

We’d love to hear the story of your company’s journey with employee benefits. From the choices you’ve made to the challenges you’ve faced, every chapter offers valuable insights. Let us help you craft the next chapter of your employee benefits strategy—one that aligns with your business goals and supports your team’s well-being.

Regardless of where you are in your plan year, we’ll jump in and help you write a future where your benefits package tells a story of success and growth.

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Let's get started.